Overall concept for Beckmans Product Design students at the Stockholm Furniture Fair 2013. Including films, catalogue, website and exhibiton design. We worked with illusionist Axel Adlercreutz to communicate that there is more behind an object than what we see at first sight. It's only an illusion of its' content.

Photographer: Erik Wåhlström, DoP: Erik Persson Creative Direction and Graphic design done in collaboration with Isabel Leal Bergstrand, Frida Everling, Per Holmquist & Patrik Mollwing