Beckmans Fashion Collaboration

Concept and design for Beckmans Fashion Collaboration, a collaboration between Beckmans College of Design and seven swedish brands.

The digital technique has made an interesting progression from exclusive and hard to use to becoming more and more available. This turn has opened up for a new visual expression that differs from the earlier digital and techniqal perfection. Therefore we worked with contemporary phenomenas like 3D-scanning, face tags and digital culture in the making of the concept and the graphic profile.

We 3D-scanned an outfit from each fashion student that we printed and sent as an invitation to the fashion show. In the lookbook and on the website we worked with face tags on images and texts.

Made in collaboration with Linda Hallstan, Lukas Nässil & Olle Alm
Nominated in Kolla! 2014