Visual identity, Social media- and flyer templates for Konstlek på Råby, a permanent operation organizing creative activities for- and with children and youths in Västerås, Sweden, for their right to express themselves through artistic creation. Konstlek på Råby is a place, but also a mobile activity that allows for creative activities to arise in different parts of the district.

The logo is a graphic interpretation of their neon sign created by Josefin Eklund, based on letters that took shape in a workshop together with children.

As part of the identity, a library of flower emojis was created, to be used both as decoration and to cover kids’ faces in photos.

Konstlek på Råby is a collaboration between Konstfrämjandet Västmanland and Västerås Konstmuseum.

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CLIENT: Konstfrämjandet västmanland & Västerås konstmuseum
Art Direction & Graphic Design: Lina Forsgren  

Headline font: Maxi Round by DInamo TypefaceS
FEATURED IN THE LOGO: Knopp by Bloom Type Foundry