ArkDes – Norm Form

Graphic design of invitation, catalogue, 13 meter curtain, floor, catalogue, moving image, poster and metro billboard ads for the exhibition Norm Form at ArkDes (Center for architecture and design, part of The Museum of Modern Art in Stockholm) 6th october 2017–11th february 2018.

The design is made based on a concept of perspective where the viewer's perception changes depending on where they are standing in relation to the graphics or how they're holding it, and the aesthetics of decorative ornaments as an alternative to modernism which is the norm of scandinavian design. 

Made in collaboration with Bastion Studio & DottaDost who did the art direction and Madder who did the communication concept.