Samsen Kit

Visual concept and design of Samsen Kit – A fun and lightweight entry point for the members of Samsen to pick an objective to focus on the coaching season of F/W 2022.

Samsen is a consultant company designed around the idea to adapt work to life rather than life to work, for example by choosing how and when they want to work and which clients they feel passionate about working with. Samsen Kit is a theme box and tool to help the members to identify opportunities for professional and personal development, and through self-leadership and coaching achieve an increased quality of life. The opportunities can range from issues with relationships, personal health, stress management and career challenges, to smaller things like time management and daily habits.

The kit consists of a box in stainless steel with a cover card that changes each season, instructions, die-cut theme cards and theme note cards to write on, that can be re-used or re-filled when needed.

The theme cards have notches in them that allow the user to put together a reminiscent composition to have on their desk ☺

Printed in an edition of 50, on Lessebo Colorit.

Art Direction & Graphic Design: Lina Forsgren
Copy: Tomas Måsviken, Samsen
Print house: Printografen

Headline typeface: Editorial New by Pangram Pangram Foundry