Skolhållplatsen


Design of the Future Prototype “Skolhållplatsen” (The School Stop) a mobility solution envisioning a car-free society in 2045, where schools are responsible for students’ transportation. The work included developing the visual concept, designing the physical stop, signage, printed communication materials, as well as digital and motion materials.

In January 2025, the future was explored together with students and educators from Hertsöskolan on Hertsön in Luleå. Through a behavior-driven design process, where students’ direct participation provided valuable insights and ideas, a prototype was developed that allowed the future scenario to be experienced and tested in practice.

The School Stop also proved capable of functioning as an educational environment—a classroom extension—where students begin and end their days together with a teacher.

The hope is that the School Stop, as a mobility solution, will challenge the prevailing car norm and inspire more students toward active mobility. With the insights and experiences generated by the project, Luleå Municipality aims to develop strategies to strengthen children’s school routes and promote a car-free city center even after the project concludes.

A project by Beteendelabbet, Luleå University of Technology, and Luleå Municipality, funded by VINNOVA

ART DIRECTION & GRAPHIC DESIGN: Lina Forsgren
Innovation Strategy: Ida Lemoine
Project Management: Ida Lemoine, Beteendelabbet
Sara Gustafsson, Mobility Office, Luleå Municipality
Interaction Design & Physical Prototype Construction: Jessica Rhodin, PhD in Design, Luleå University of Technology & Anders Berglund, Adjunct Lecturer, Luleå University of Technology
Traffic Engineer: Ida Persson, Infrastructure and Service Administration
Photography: Jessica Rhodin



© 2025 LINA FORSGREN