The Protein Shift in School

( Proteinskiftet i skolan )

Design of a printed and digital guide supporting Swedish schools and municipalities in the shift towards more sustainable school meals.

The guide features six practical tools, each organized into its own chapter, along with interactive posters, a goal-setting canvas, cut-out signs, handy tips on climate communication and student engagement, as well as examples of cases from schools and municipalities that have already taken important steps in the protein shift.

Designed to guide users through every step of the transition, the material is made to both inspire and engage — in everything from classrooms and school cafeterias to municipal meeting rooms. 

The printed guide is spiral-bound with a hanger, and with the cover featuring black foil embossing on intensive orange colored paper and the interior printed on 100% recycled post-consumer fiber paper.

A project by Beteendelabbet, Proteinrevolutionen, and Helsingborg City, funded by Vinnova.