Refinement of graphic platform, website, illustrations and business cards for The Unstraight Museum.

The concept is compiled by norm critic strategies. The typefaces are designed by women and the color palette is inspired by the pride flag. On the website the visitor is able to switch between the different colors and to add their own objects to the collection. Illustrations inspired by floor plans represents the different exhibition categories.

The Unstraight Museum is a non-profit organization working to draw attention to LGBTQI related questions within the museum and exhibition context.

Agency: Feministiska Kommunikationsbyrån
Art direction, graphic design and concept: Lina Forsgren
Copy and concept: Ellen Subraian
Developer: Sanna Frese